Ethical Fashion Show: fashion, that creates
Belarus Fashion Week schedule again includes Ethical Fashion Show - a personal initiative of the head of the Belarus Fashion Council, Yanina Hancharova aimed to support sustainable designers. The project was presented by the brand Jamido and the winner of the current season New Names Ksenia Guest.
The designer of Jamido Monofaktura Anastasia Yaminskaya uses exclusive Belarusian linen, where she applies the author's prints to the fabric using the screen printing method (silk-screen printing) almost completely by hand. Therefore, each product can rightfully be considered unique. Special eco-friendly paints can not only realize all the ideas of the artist, but also provide good performance. The new Free Garden collection is permeated with love and reverence for nature and its versatility.
The second show of the Ethical Fashion Show is the presentation of the collection by Ksenia Gest, which promotes the idea of recycling textiles and clothes, altering old things, finding interesting models in second-hand clothes and redesigning their creative design. This prudent approach does not affect the quality of products or their relevance. All things look very trendy and, for sure, will fall into the wardrobe of young and stylish people. And the brand's concept of smart consumption will be an additional argument for making a purchase. In addition, the brand has a line of bags and backpacks made of natural and artificial materials.
The theme of responsible fashion has always existed! Only she did not receive such active media coverage and public discussion. Because, for example, linen clothes for Belarusians were associated with a national costume that was worn for a long time. And this came into conflict with the majority's view of the beautiful and fashionable - on the catwalk there was a complicated cut, expensive fabrics, and “rich” decoration. At some point, the audience was “overfed” by this, but something needed to be offered in return. And here began a return to cultural codes, national applied arts. Well, and of course, when the environmental threat became real, everyone thought about how to minimize this side effect and reduce the negative workload. Therefore, we can say that the time just came when the demands of consumers coincided, the social situation in the world, and the fashion business saw the opportunity to earn on time.
Belarus Fashion Council for the long time supports the idea of sustainable fashion, long before it became mainstream. And over time, it was decided to withdraw this direction from the avant-garde and make it a full-fledged participant in the Belarus Fashion Week schedule. So the idea of Ethical Fashion Show appeared. Brands take part in it, not only with a corporate philosophy, but also with personal beliefs, which is especially valuable!
Belarus Fashion Week – fashion starts here!
VK Belarus Fashion Week;
Facebook Belarus Fashion Week;
Instagram @belarusfashionweek
Official partners Belarus Fashion Week: Mary Kay® и Dana Holdings
Partners: Huawei, Tresemme, Stilisto, Galanteya, Get Clean, такси "Пятница", Willing Hotel Minsk
Partner of educational program Coca Cola HBC Беларусь, Embassy of Sweden in Belarus.
Ticket operator: Bezkassira.by
Press partners: ТV 3, ONT; Komsomolskaya pravda, Relax.by, Interfax-West, modalive.by, Arguments and facts, KULT, City of Women, Women Magazine, On Air, ICON, Ash, Radius FM, Citydog.by.
Belarus Fashion Week schedule again includes Ethical Fashion Show - a personal initiative of the head of the Belarus Fashion Council, Yanina Hancharova aimed to support sustainable designers. The project was presented by the brand Jamido and the winner of the current season New Names Ksenia Guest.
The designer of Jamido Monofaktura Anastasia Yaminskaya uses exclusive Belarusian linen, where she applies the author's prints to the fabric using the screen printing method (silk-screen printing) almost completely by hand. Therefore, each product can rightfully be considered unique. Special eco-friendly paints can not only realize all the ideas of the artist, but also provide good performance. The new Free Garden collection is permeated with love and reverence for nature and its versatility.
The second show of the Ethical Fashion Show is the presentation of the collection by Ksenia Gest, which promotes the idea of recycling textiles and clothes, altering old things, finding interesting models in second-hand clothes and redesigning their creative design. This prudent approach does not affect the quality of products or their relevance. All things look very trendy and, for sure, will fall into the wardrobe of young and stylish people. And the brand's concept of smart consumption will be an additional argument for making a purchase. In addition, the brand has a line of bags and backpacks made of natural and artificial materials.
The theme of responsible fashion has always existed! Only she did not receive such active media coverage and public discussion. Because, for example, linen clothes for Belarusians were associated with a national costume that was worn for a long time. And this came into conflict with the majority's view of the beautiful and fashionable - on the catwalk there was a complicated cut, expensive fabrics, and “rich” decoration. At some point, the audience was “overfed” by this, but something needed to be offered in return. And here began a return to cultural codes, national applied arts. Well, and of course, when the environmental threat became real, everyone thought about how to minimize this side effect and reduce the negative workload. Therefore, we can say that the time just came when the demands of consumers coincided, the social situation in the world, and the fashion business saw the opportunity to earn on time.
Belarus Fashion Council for the long time supports the idea of sustainable fashion, long before it became mainstream. And over time, it was decided to withdraw this direction from the avant-garde and make it a full-fledged participant in the Belarus Fashion Week schedule. So the idea of Ethical Fashion Show appeared. Brands take part in it, not only with a corporate philosophy, but also with personal beliefs, which is especially valuable!
Belarus Fashion Week – fashion starts here!
VK Belarus Fashion Week;
Facebook Belarus Fashion Week;
Instagram @belarusfashionweek
Official partners Belarus Fashion Week: Mary Kay® и Dana Holdings
Partners: Huawei, Tresemme, Stilisto, Galanteya, Get Clean, такси "Пятница", Willing Hotel Minsk
Partner of educational program Coca Cola HBC Беларусь, Embassy of Sweden in Belarus.
Ticket operator: Bezkassira.by
Press partners: ТV 3, ONT; Komsomolskaya pravda, Relax.by, Interfax-West, modalive.by, Arguments and facts, KULT, City of Women, Women Magazine, On Air, ICON, Ash, Radius FM, Citydog.by.
